Understanding Detroit Advertising: How to Build Brand Awareness in the City

Understanding Detroit Advertising: How to Build Brand Awareness in the City.

Understanding Detroit Advertising: How to Build Brand Awareness in the City. No matter where you are, building brand awareness can feel like a huge undertaking. This is especially true in big cities like Detroit, Michigan.

The good news is that it doesn’t have to be complicated. It just takes a little time and effort. Keep reading to learn how you can build brand awareness in Detroit!

Out-of-Home Advertising

Out-of-home advertising is a form of marketing that reaches consumers where they already are, such as shopping centers, sporting arenas, and highways. OOH advertising is a way to meet your audience where they will already be, making it a highly effective marketing strategy.

Different Types of OOH Ads

There are many forms of OOH advertising, but some remain more popular than the rest. If you wish to make an impression in Detroit and build brand awareness quickly, you need to utilize at least the following types.

1. Billboards

2. Street furniture

3. Transit advertising


Retail is an effective way to reach out to individuals who are ready and willing to spend money. By choosing exterior signs or mall kiosks, businesses can target a large market of people who are likely to make purchases. This is a great way to boost sales and reach out to potential customers.


Out-of-home advertising, or OOH, is a great way to reach a broad audience in Detroit. This can take the form of transit advertising, like bus wraps, car wraps, and ads in bus and train stations. The more traffic a city has, the better these advertisements work.

Street Furniture

Street furniture is an excellent way to promote your advertising campaign to those who are most likely to see and use it. With Detroit billboards, wallscapes, and transit ads, you can target local commuters, tourists, and everyone else who comes across your street furniture.

Know Your Audience

Now that you have a comprehensive understanding of the various types of OOH advertising, it’s time to put that knowledge into action by having your marketing team research your target audience.

This will ensure that your ad campaign reaches the right people and is as successful as possible.

Know the Locations

It’s not enough to just place an ad on any Detroit billboard and assume you can raise brand awareness that way. You have to know your audience and target specific locations to have the maximum effect and get the most out of your campaign.

Here are a few expert-recommended locations you should consider for your next ad campaign in order to reach your target market:

Sports Arenas

Sports arenas are a great place for companies to advertise their products or services. That’s because sporting events bring out a large and diverse group of people who are ready to have a good time.

This generates a lot of traffic for those driving to the stadium and a lot of waiting time for people looking at billboards. Plus, large sports arenas tend to be located in big cities, which gives companies even more exposure. Here are some of the larger sports arenas in Detroit.

  • Comerica Park
  • TCF Center
  • Little Caesars Arena
  • Ford Field

Tourist Attractions

If you’re looking to target tourists with your advertising, billboards are a great option. Tourists are often more likely to spend money or try something new than locals, so you can reach a wider audience with your message. Plus, there are plenty of great locations for billboards in Detroit, near popular tourist attractions like the following:

  • DIA
  • Comerica Park
  • Charles H. Wright Museum
  • Motown Museum
  • Belle Isle Aquarium


College campuses are excellent places for OOH advertising if your target audience is the younger generation.

Many colleges have thousands of young scholars who pass through campus every day, so you’re sure to reach your target demographic. Here are a few college campuses you should target for your OOH advertising campaign.

  • MSU Detroit Center
  • Wayne State University
  • Grand Valley State University
  • University of Detroit


Billboard advertising is one of the most common and effective ways to get your message in front of a large audience. If you’re looking for high-traffic areas to place your Detroit billboards, consider these major highways:

  • I-94
  • I-75
  • I-96
Get the Design Right

There’s one last thing you need to take care of before you can grow your brand awareness effectively in any city, and that’s making sure your design is crafted correctly.

It needs to make a significant impact on as many people as possible, so it’s best to have professionals create it for you based on the information given by your marketing team. With the right design, you’ll be well on your way to increasing your brand’s reach!

The Takeaway

There you have it! If you follow these tips and create an OOH advertising campaign that targets your ideal audience in the best locations, you’ll start to see real brand growth in Detroit. Remember: don’t be afraid to let professionals design the ad for you. Once you do that, you’ll be on your way to success!

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